Mercedes-Benz luxury car market cut-off BMW job cuts Global desolate
February 21st, 2010
Special sale in October this year, the French luxury goods department store in Paris in spring introduced a number of rare series of promotional measures, but LV and Chanel stores has been difficult to sustain past the crowded grand seek. Munich, Germany, airport, on the big screen everywhere on Wall Street collapse, and national leaders to meet tight lens under the influence of globalization, the financial crisis penetrated into every corner of the earth, and even has long been regarded as the most resistant to cold of the luxury market have begun to feel the economic depression of the howling wind.
Luxury cars are no exception. In this crisis, apart from the most injured outside the financial sector is the automotive industry. Daimler announced that a crisis may be the latest luxury cars countermeasures level, but it’s “dynamic and static” biggest – plans to December 11 this year, until January 11 stop all production. Was mainly attributable to large-scale cut-off this month, 23 reported three quarter results showed the company’s profits fell sharply. Third quarter net profit of 213 million euros, well below analysts had forecast 818 million euros; sales fell 7% from a year earlier, to 23.8 billion euros, lower than market expectations of 248 million euros.
Compared with Daimler, BMW announced as early as a month ago, the decision of the layoffs. The face of tight market situation, until June this year, before the BMW was still optimistic about the sales forecast for this year will be completed as planned, but the rapid deterioration of the situation later in July, making the BMW caught by surprise, BMW brand cars worldwide in September a total of 1 ~ deliveries 928,000 units, down 0.1% year on year. Audi is the only luxury cars to keep global growth brand, but after the September rate of increase has also been substantially narrowed.
In the United States market, the luxury car brand is second only after the SUV and pickup models discarded by consumers, luxury is no longer subject to the Porsche’s increasingly shrinking wealth of rich people’s loved Porsche in North America in September Sales plunged 44.8%, 1 ~ September fell 19.8%. However, Porsche is clearly not the most frustrated of the luxury car brand, a year ago is also highly sought after Land Rover LandRover is now full of parked 4S stores in North America every open space, the former 9 months 60% of the decline, setting the way for Tiger the most in 30 years, but also so that India’s TATA Group, burning with impatience new owner.
The current situation, only the Chinese market, sales of luxury cars are still maintained growth momentum. 1 ~ September luxury car market rose by more than 40%, while Daimler-cut response to the crisis, but in the Chinese market, the company’s Mercedes-Benz brand once again proved its immunity. This year nine
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