Shopping fashion sense is being tested

November 5th, 2009

From Intime, open with the times too much information such as department stores show that these department stores are basically spring and autumn each year the brand will carry out a large-scale adjustment may also at any time usually store brand will do the layout of some small adjustments. This is the city’s department stores than any other brand of adjustment is relatively frequent. According to report available data show that department stores in Wenzhou major adjustment twice a year, usually out of 10 brands ranging from forty to fifty. “Department stores out of the brand, is basically mostly clothing brand,” a department store’s management sources.

“Now, LV, Boss and other brands of clothes, dress is filled with, I have not Zaichuan, and now will only buy a Hermes (Hermes) things,” a corporate CEOs admitted. In fact, this is also a stylish Wenzhou on the challenges posed by department stores. In this connection, Wenzhou, department stores seem to have realized that they are no longer satisfied with waiting admission of the brand, and begin to take the initiative to look for some characteristics of apparel brands, including some “fast fashion” brand. “The future, we will introduce more ‘fast fashion’ brands,” said Dan Ruirong.

At the same time, with the past two years, increased competition in department stores, all department stores in the shopping environment will compete to become the fashion, like Intime Department Store, since opening three years ago, has been continually looking for the most fashionable and reasonable layout, and more recently of Hei Yang Yang, Transformers the movie, introducing elements of shopping malls; Kaita Department Stores, also a major adjustment this year, “we will be based on consumer demand, the overall environment of the store and brand to do some changes, “

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