9,10 fashion show in the month displayed on the new clothes, no longer merely through fashion magazines fashion editor, or buyers can be displayed in front of customers, Facebook, and Twitter can be webcast live fashion show, while blog owners who constantly Update the major brands of new and make their own assessment.

Dolce & Gabbana’s show floor, the former four-row position has not just left to buyers and fashion editors, four fashion blog master Tommy Ton, Garance Doré, Scott Schuman, and Bryan Yambao appear on the front row position. And Dolce & Gabbana’s fashion show by Fashion TV’s Dolce & Gabbana website, Dolce & Gabbana’s YouTube channel for network broadcast live. Dolce have commented that the network for the fashion brand is not the future, but the present tense.

Other fashion brands through a variety of other network media rally – Yves Saint Laurent and Stella McCartney launched Twitter feeds; Roland Mouret with 28 video cameras recorded the show field and the background scene, and upload it to the network. In addition, because Lady Gaga at the Alexander McQueen show on the show, resulting in live fashion show’s website hits too, so that server to its knees.

After seeing the remarkable effects of these initiatives, after, Gucci, Burberry and so on were also big networks have started to seek power. Gucci sunglasses Gucci Eyeweb in the newly launched publicity activities carried out for customers on the guccieyeweb.com wearing Gucci Eyeweb upload your own photos.

Burberry on its Web site launched “Art of the Trench” activities to promote its classic trench coat series. In addition to inviting users to upload their own photos and comment, the site also invited Schuman in its Sartorialist blog to display your photo wearing a trench coat around the world people.

However, for the major brands have the power through the network whether the conduct of propaganda rally beneficial, the media advisory bodies in London, head of Tomas Gonsorcik have conducted an investigation. He targeted the brand Louis Vuitton, Louis Vuitton on the 760,120 registered users of the Facebook Web site research, a new user to resonate with the site, but the old customers are indifferent.

Gonsorcik commented that, for the most fashion brands to start using the network form of publicity, or blog more prudent, especially blog owners have a stronger ability to fashion reviews, it is very easy to build a better and brand partnerships.