Harbor City and Times Square

Wharf real estate development in the many chapters, the Times Square and the Harbor City rated as the Group’s classic pen. Taken together accounted for 46% of total assets, total operating profit of 63%, like the Wharf “heart” of a steady flow of transport for the Wharf huge profit gains.

Moreover, as the world’s tourists will arrive in Hong Kong to shop after the Holy Land, Harbor City, Times Square, this is Hong Kong’s “shopping paradise” the backbone of Hong Kong’s bustling numbers to play. In this connection, Hong Kong’s bustling Wharf enrichment of life here the two giants to play in Hong Kong’s international experience, the carrying body.

Harbor City – Hong Kong’s largest one-stop shopping center

Harbor City, Tsim Sha Tsui, Kowloon peninsula, formerly known as Hong Kong’s early days, warehouse terminals.

The project by the Harbor City, Ocean Terminal, Harbor City, Marco Polo Hong Kong Hotel Shopping Center, Harbor City and Harbor City, Ocean Center, Gateway Shopping Center, composed of a total gross floor area of about 93 million square meters, including the high-grade office buildings, shopping malls, service apartments, hotels, clubs and about 700 stores. Pooling a number of global brands of its line, in addition to outside the main store in Paris, France, Louis Vuitton Asia-Pacific region’s largest flagship store on the creation of this; middle-class favorite, Lane Crawford and the famous Hollywood Plaza, also located in Harbor City.

In the Harbor City, Wharf opened up an entirely new business model, creating the Hong Kong’s largest “one-stop” high-end shopping mall. At the same time in Hong Kong Harbor City is the largest shopping, dining and entertainment center representatives, provide Hong Kong people to the case of life services.

“Now, LV, Boss and other brands of clothes, dress is filled with, I have not Zaichuan, and now will only buy a Hermes (Hermes) things,” a corporate CEOs admitted. In fact, this is also a stylish Wenzhou on the challenges posed by department stores. In this connection, Wenzhou, department stores seem to have realized that they are no longer satisfied with waiting admission of the brand, and begin to take the initiative to look for some characteristics of apparel brands, including some “fast fashion” brand. “The future, we will introduce more ‘fast fashion’ brands,” said Dan Ruirong.

At the same time, with the past two years, increased competition in department stores, all department stores in the shopping environment will compete to become the fashion, like Intime Department Store, since opening three years ago, has been continually looking for the most fashionable and reasonable layout, and more recently of Hei Yang Yang, Transformers the movie, introducing elements of shopping malls; Kaita Department Stores, also a major adjustment this year, “we will be based on consumer demand, the overall environment of the store and brand to do some changes, “

Level of productive forces the level of consumer spending, which is a constant pattern. Luxury sales are “crown” the level of productivity in comparison with our immediate purposes, or some heavier. Chinese luxury goods than the world’s most developed countries “won the” Global consumption “title”, shows that the Chinese luxury goods consumption is already completely divorced from the development level of productive forces, showing an abnormal or pathological consumption of the whole society.

From China in terms of medium and large entrepreneurial class, this should be the main force of China’s luxury goods. But at present China’s development level, large and medium sized entrepreneurial class can not be caused by the overall spending power of Chinese luxury goods spending power than the world’s most developed countries in the world’s brightest and best.

This is because, first, the U.S. GDP is roughly 3.5 times our GDP. China’s large and medium entrepreneurial class in the natural consumption situation, can not afford to push more than three or four times more than their luxury spending power, and from a practical point of view, nor necessary to maintain such a huge luxury consumption capability.

Second, the world’s top 500, for example, in 2009 China, including Taiwan, only 37 companies short-listed, the United States there are 140 Chinese entrepreneurs in general spending power of class strata and the United States falls far short of entrepreneurs.

Third, China’s large and medium sized entrepreneurial class, Hyun-fu-style consumption, and can be pushed up to a certain extent, the level of China’s luxury goods, but the consumer concept of premature due to their overall level of economic constraints, can not cause a breach of development level of productivity and consumption levels of a positive relationship between the ultra-luxury goods mad. Luxury consumption in China’s ultra-America issue, some of China’s large and medium sized entrepreneurial class, Hyun-fu-style consumption, is one can not ignore the problem, the Government be able to correctly guide the luxury consumer.

Natural consumption can not be created under the super-luxury consumer in China become the world’s brightest and best the United States. To create this super-beautiful “success” must be a kind of unnatural consumption state. I will be spending this unnatural state of concentration or tilt as purchasing power. Means that the total consumption in China, people consume more purchasing power from the necessary focus or tilt on the extravagant consumption.

What has caused this or what forces to promote the purchasing power of concentration or tilt? From the “astronomical moon cakes”, “astronomical dumplings”, “high price of cigarettes,” “high price wine”, “astronomical New Year”, “astronomical crabs” along the way, a reflection that we have not yet mature consumer ideas and suddenly wealthy the spirit of emptiness. Even more serious is that in the sky-high price of corruption behind the looming shadow flicker. Run the project, promotion, child studies, etc., can not do without a luxury presence. Where both high-income groups, there are helpless ordinary people, there are many are still relatively low duties of public officers; both the private section to buy, and ultimately, consumers of public funds to buy the shadow; most subsection private buyers, it may not be luxury real consumers, as the “buy a person does not eat, eating people do not buy”, that is, corruption, consumption, purchase and consumption, the relationship between the separation. , And many other factors pushing up China’s luxury goods consumption, and forged the ultra-luxury consumption, excessive consumption of morbid beauty.