Zaibu Dong luxury sales crown
September 24th, 2009
Depression and falling incomes, and luxuries such as the LV should be no longer marketable, right? Indeed, the world is the case, luxury sales drop. With LV, for example, jewelry sales fell 41%, 22% fall in wine and spirits, perfumes cosmetics fell 11%. But in China? Guangzhou Friendship Store, for example, the first quarter of 2009, an international first-line jewelry, watches, brand growth of more than 15%, of which more than ten million or even several hundred thousand dollars worth of brand-name watches growth of more than 90%. One blows, China has won a title.
Level of productive forces the level of consumer spending, which is a constant pattern. Luxury sales are “crown” the level of productivity in comparison with our immediate purposes, or some heavier. Chinese luxury goods than the world’s most developed countries “won the” Global consumption “title”, shows that the Chinese luxury goods consumption is already completely divorced from the development level of productive forces, showing an abnormal or pathological consumption of the whole society.
From China in terms of medium and large entrepreneurial class, this should be the main force of China’s luxury goods. But at present China’s development level, large and medium sized entrepreneurial class can not be caused by the overall spending power of Chinese luxury goods spending power than the world’s most developed countries in the world’s brightest and best.
This is because, first, the U.S. GDP is roughly 3.5 times our GDP. China’s large and medium entrepreneurial class in the natural consumption situation, can not afford to push more than three or four times more than their luxury spending power, and from a practical point of view, nor necessary to maintain such a huge luxury consumption capability.
Second, the world’s top 500, for example, in 2009 China, including Taiwan, only 37 companies short-listed, the United States there are 140 Chinese entrepreneurs in general spending power of class strata and the United States falls far short of entrepreneurs.
Third, China’s large and medium sized entrepreneurial class, Hyun-fu-style consumption, and can be pushed up to a certain extent, the level of China’s luxury goods, but the consumer concept of premature due to their overall level of economic constraints, can not cause a breach of development level of productivity and consumption levels of a positive relationship between the ultra-luxury goods mad. Luxury consumption in China’s ultra-America issue, some of China’s large and medium sized entrepreneurial class, Hyun-fu-style consumption, is one can not ignore the problem, the Government be able to correctly guide the luxury consumer.
Natural consumption can not be created under the super-luxury consumer in China become the world’s brightest and best the United States. To create this super-beautiful “success” must be a kind of unnatural consumption state. I will be spending this unnatural state of concentration or tilt as purchasing power. Means that the total consumption in China, people consume more purchasing power from the necessary focus or tilt on the extravagant consumption.
What has caused this or what forces to promote the purchasing power of concentration or tilt? From the “astronomical moon cakes”, “astronomical dumplings”, “high price of cigarettes,” “high price wine”, “astronomical New Year”, “astronomical crabs” along the way, a reflection that we have not yet mature consumer ideas and suddenly wealthy the spirit of emptiness. Even more serious is that in the sky-high price of corruption behind the looming shadow flicker. Run the project, promotion, child studies, etc., can not do without a luxury presence. Where both high-income groups, there are helpless ordinary people, there are many are still relatively low duties of public officers; both the private section to buy, and ultimately, consumers of public funds to buy the shadow; most subsection private buyers, it may not be luxury real consumers, as the “buy a person does not eat, eating people do not buy”, that is, corruption, consumption, purchase and consumption, the relationship between the separation. , And many other factors pushing up China’s luxury goods consumption, and forged the ultra-luxury consumption, excessive consumption of morbid beauty.
Post Footer automatically generated by wp-posturl plugin for wordpress.
Categories: News
